To the user, the hotline has been free. We have supported the service through grant funding as we iterate on features to increase usage, spread and retention.
The most frequently asked questions by users on the hotline are related to intercourse during pregnancy, infertility, and a healthy diet for pregnant women.
In our first launch in 2018, we advertised through flyers, cable TV ads, radio, rickshaw banners, robocalls and on another similar service called Polly.
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